VIBE CHECK

This questionnaire will map your colour story, aesthetic, and message. Please don't use AI to fill in this form. Even though the text produced by AI can read as competent, and sometimes even feel like a true reflection of you, it can easily lead in the wrong directions. This process is meant to uncover your authentic vibe, and copy produced by AI misses out on all the little clues and nuances that might be invaluable in building a distinctive story and voice that's truly you. If you find writing hard, you might want to record your answers and then transcribe that to text with one of the many free converters that can be found online.

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Your Personal Information

Your Name

First Last

Your Email Address

Enter Email Confirm Email

Your Website

Address

Street Address Address Line 2 City County / State / Region ZIP / Postal Code Country

Your Phone

Who are you & what do you do?

Tell me a little bit (or a lot, up to you!) about your life story and how you got here.

Describe, in as much detail as you can, what you or your business does.

What does your work mean to you?

→ We all have a different relationship to our work and that's fine, it's just good to understand how you view yours.

What do you believe sets you apart?

→ A specific skill? Specific traits or struggles? Style? Approach in your field?

How does your product or service solve a problem or help a client with their pain point?

Are you planning any future products or services that might look different to what you offer now?

If someone landed on your profile for the first time, what would you want them to instantly understand about you?

→ Write a one-sentence brand statement. (Example: 'I help creative entrepreneurs build colourful, magnetic brands that stand out in a crowded digital world'.)

Describe your brand in 3 words

(examples: playful, bold, unapologetic, sleek, feminine, empowering, dreamy, warm, retro)

One

Two

Three

How do you want people to feel when they see your content?

(Pick 1)

Inspired

Empowered

Entertained

Motivated

Seen & understood

Energised

Hopeful

Other

Any brand slogans, mantras, or words you live by?

(e.g. 'Colour is my love language', 'I don't do beige', 'Make it messy, make it magic', 'Slow down. Show up', 'Beauty with bite', etc…)

Which of these best matches your style?

(Pick 1)

Bright, bold, and colourful

Retro & playful (think ‘80s & ‘90s)

High-fashion & editorial

Artsy & experimental

Minimalist with pops of colour

Dreamy & soft

Graphic & punchy

Other

Which colour palettes speak to you the most?

(Pick 1)

Hot & Vibrant (Electric pinks, neon greens, bold yellows)

Warm & Retro (Mustards, rust oranges, vintage teals)

Soft & Feminine (Lavender, blush, mint green)

Dark & Moody (Deep purples, rich reds, blacks)

Fun & Uplifting (Bright red, yellow, light blue)

Other

(Pick 1)

Joyful

Energetic

Fun

Feminine

Nostalgic

Earthy

Visual direction & vibe

Let’s get specific. This is where you tell me about the mood, the aesthetic, the little details that will make your visuals feel like you.

Are there any themes or ideas you’d love your content to reflect?

Any of these appeal?

Bold femininity

Retro rebellion

Calm chaos

Everyday joy

Disco fever

Girly & cute

Quirky artist

Other

Are there any specific items, props, or symbols you’d love to include?

(e.g. lemons, disco balls, tarot cards, coffee cups, paintbrushes, mirrors…)

Any materials or props you want to avoid? List anything that is an instant 'no' for you and your aesthetic

Are there any eras, aesthetics, or cultural references you’re drawn to?

(Pick all that apply)

1970's fashion

80's pastel patterns

Y2K beauty

1990's grunge

Wes Anderson

1990's Girl Power

Palm Springs mid-century colour

Any inspiration or reference points you’d love me to look at?

This could be people, brands, films, magazines, anything you love

Do you already have a Pinterest board or visual references you can share? Drop the link here if so

Or you can upload a PDF moodboard of your inspo images

Max. file size: 256 MB.

Which of these lighting styles appeals to you the most?

(Ignore the colours and styling, just look at the light)

(Pick 1)

Hard studio light (bright colour, sharp defined shadows)

Soft studio light (gentler colour, soft less defined shadows)

'Natural' light (simulating window light, shadow effects)

On camera flash (raw and edgy, sharp shadows, more 'real')

Where are you showing up?

(Pick all that apply)

Instagram

TikTok

Website

Email newsletter

YouTube

What platform(s) do you want to focus on most? Why?

What’s working right now?

What do you already love about how you show up online?

What feels off or inconsistent?

What do you feel needs improvement in your branding or visuals?

How do you use your images?

In order to make your images work hard for you, tell me where you primarily use images

(Pick all that apply)

Instagram story backdgrounds

Instagram carousels

LinkedIn posts

Website banners

Tiktok cover images

Pinterest hero images

Pitch Decks or Media Kits

What do you talk about?

If you had to sum up your brand in a short phrase, what would it be?

→ (Examples: 'Make Bold Moves' / 'Style is Power' / 'The Future is Bright' / 'Own Your Vibe')

Your tagline

What’s something you believe that most of your industry ignores?

What quote, lyric, or phrase feels like your personal truth right now?

What topics or themes define your brand?

Personal style & fashion

Entrepreneurship & business

Creativity & art

Self-confidence & empowerment

Lifestyle & daily life

Mental health & Wellbeing

Other

Who are you speaking to?

Describe the type of person you want to attract. (Be specific!)

(Examples: Ambitious creatives in their 30s who love bold style and want to build their dream brand. / 40+ women rediscovering their love for fashion.)

What’s your audience looking for when they come to you?

How do you work with people (in practical terms)?

What’s the #1 thing you want people to take away from your brand?

Last words

In your own words, tell me what your vision for your brand or visuals is. What aspects are most important, what is it that will be most useful.

What do you want to get out of your HIYA VIBES experience?

Next steps

Once you complete this vibe check, I'll use your answer to: compile your brand aesthetic, craft your image strategy, and art direct your shoot concepts.