You’re brilliant at what you do. But somewhere between who you are and how you look online, something got lost.
Maybe you defaulted to professional when you meant specific. Maybe you’ve tried to pull it together yourself and it keeps coming out generic. Maybe you just never had anyone take the time to find your threads and make them mean something.
You’re too close to see yourself clearly
If you’ve ever tried to ‘figure out your brand’ and ended up staring at moodboards that look nothing like you, this is for you.
The Vibe Definition isn’t just about mood or colour palettes (though we’ll find yours). It’s about remembering who you are, and turning that truth into something visual, tangible, and unforgettable.
It’s where creativity meets soulwork.
Where design meets identity.
Where your inner world becomes your outer one.
‘It was exciting to see someone take everything I’d said and turn it into something visual. I really felt seen in the process.’
Speaker & Educator
‘The minute my report dropped I was absolutely thrilled. Marianne had nailed it 1000%.’
PR Consultant
‘It felt like someone finally understood me.’
Accountant
‘Oh my gosh, I feel so emotional reading this. How you’ve captured my brand is incredible… first thoughts on all of this: ABSOLUTELY LOVE IT!’
Marketing Consultant & Careers Content Creator
01 / THE VIBE
This is for you if…
You know you have a lot to give but you can’t see yourself clearly enough to build a presence that gets noticed.
You’ve stared at moodboards that look nothing like you. You know your brand is off but you can’t name why. You’re about to invest in a website, a shoot, or a designer, and you know something needs to be figured out first.
You have a lot to give. You just can’t see yourself clearly enough to build from it yet
Your personality, but as a Creative Direction brief.
02 / WHAT YOU GET
The Vibe Definition excavates who you are and gives it back to you in colour, language, mood, and image direction. Not a mood board someone else made. Your unique vibe, built entirely from what’s already inside you.
VIBE CHECK
Your starting point: a colourful, insightful questionnaire that uncovers the raw material of your brand. Your story, your aesthetic instincts, the things you’ve never quite been able to articulate. This is where we find the threads.
VIBE DEFINITION DOSSIER
Your colour story, aesthetic code, brand mood, and visual direction distilled into a document you’ll return to every time you brief a designer, plan a shoot, or write a caption. Think: your Pinterest board meets creative brief, written by someone who actually knows what to look for. It includes art-directed concepts for bespoke imagery: shoot themes, prop directions, and visual ideas built entirely around your brand world. Plus DIY guidance for bringing those ideas to life yourself. Or if you want me to create them for you, the Libraries pick up exactly where this leaves off. (And your £500 is deducted from the Libraries price, so starting here costs you nothing extra.)
VIDEO CALL
A warm conversation where we walk through the dossier together, make sure it’s landed right, and talk through how to start using it. Low pressure. High revelation.
Investment / £500
Vibe Check + Vibe Definition Dossier + Consultation Call.
EXTRAS:
- To bring your bespoke art-directed shoot ideas to life, you can add HIYA VIBES Personal Branding Libraries
- For portraits that are not your average headshots, see HIYA ICON Personal Branding Portraits.
- Visual identity (logo, fonts, design elements), price on request.
Not included: product photography or commercial campaign photography, for those, see main website.
Your Personal Brand Translated
Vibe Definition Dossier
Your personality, but as a Creative Direction brief
03 / HOW IT WORKS
Step 1: Book your spot
Send an enquiry, and I’ll send you an invoice to secure your spot.
Step 2: Discovery + Vibe Check
We’ll map your brand essence, colour story, aesthetic, and message with the VIBE CHECK questionnaire.
Step 3: Vibe Definition
I’ll deep dive into your answers and find the golden thread of your brand vibe. I’ll present my findings in your own Vibe Definition Dossier, which defines your personal brand and gives you clarity when planning your marketing strategy, web presence and content. The dossier will also include art-directed ideas for bespoke imagery and tips on bringing it to life yourself.
(If you want to continue on your HIYA VIBES journey by letting me create your HIYA VIBES libraries, the cost of your Vibe Definition will be deducted from the price.)
04 / WHY ME
Hiya, I’m Marianne, a photographer & creative director. I’ve spent over two decades at the intersection of image-making, styling, and brand thinking. Magazine design, commercial campaigns, product photography, prop styling… I’ve worked across all of it, which means I bring a full-spectrum eye to your brand, not just one discipline’s answer to it.
What that experience actually gives you is this: I know what makes something look generic, and I know how to make something look specifically, unmistakably like one person. I’ve spent my career noticing the difference.
But the skill that matters most here isn’t technical. It’s that I notice what you’ve edited out of yourself, the details that felt too small or too personal to be professional, and I put them back in. I find the golden thread that connects everything you are, and I give it back to you in language and image direction you can actually build from. I’ve never met a client who didn’t already have everything I needed. The skill is knowing how to draw it out.
SAMANTHA
Speaker & Educator
The Vibe Definition helped me get clearer on what I actually like and what feels right for me visually. The process felt really collaborative and
helped me get out of my head a bit, I didn’t have to have it all figured out, but Marianne gave it shape and direction. It was lovely to see everything pulled together in the report. It was exciting to see someone take everything I’d said and turn it into something visual. I really felt seen in the process, like the threads of all the different parts of my work had been gathered and made into something cohesive.
The Period Princess
ERICA
Digital PR Consultant
The Vibe Check made me really think about how I want to be perceived as a brand, and what I want to be known for. Every step of the process has been well explained and detailed, and provided loads of examples and advice on how certain
pieces of content could be used and on what platforms. This was so much more in depth and detailed than what I was expecting. The minute my report dropped I was absolutely thrilled; Marianne had nailed it 1000%. There was so much consideration gone into my answers, and the examples Marianne provided could not have been more on brief.
Colourful Comms
Sophie
Stylist & Content Creator
I felt excited! The dossier design itself was all personalised to me which already clearly showed me what way I needed to head. It laid all the pieces of the jigsaw out and I could see it all fall into place: how I could get from A to B with actual tips and ideas, not just a basic brand outline and buzz words.
It gave me confidence and affirmation of why I should be creating a strong brand. I have the potential, I just needed the tools and guidance a real person can give that AI can’t.
Too Much Style by Soph
05 / READY TO FEEL LIKE YOURSELF, VISUALLY?
Let’s build a visual identity that shows people who you are before you even say a word.
P.S. if you want to ease yourself into thinking about your personal brand, check out YOUR BRAND PERSONALITY QUIZ + ZINE. It’s totally free!
Let's make your vibe visible!
Just pop in a few details about yourself, and I’ll get right back to you! If you don’t hear from me within 48 hours please check your spam folder. Or you can drop me an email through hello [at] hiyamarianne.com